Here’s a good example of how technical B2B communications can still be dynamic – even if you’re under pressure to include a (sometimes large) number of key phrases that need to be linked to the brand.

XpressLink is Inmarsat’s leading edge satellite communications package. Designed principally for large ships around the world, it gives their teams access to fast internet connections – not just for navigation and data, but also for video calls to friends and family.

Explaining how it works is important for customers’ technical teams. But equally, I made sure it was put into the wider context of what it would actually mean to day-to-day life on board.