Chris Bann, Creative Conceptual Copywriter

Drama, on the rocks.

How to link a cool, crisp gin with a variety of television genres? That was basically the brief Plymouth Gin sent us. With only a couple of seconds-worth of programme sponsorship, there wasn’t much time to build a message beyond the fact Plymouth Gin goes with, well, everything.

So we created a series of sketches that played on the tropes, terminology and ideas inherent in the programmes we would appear alongside.

This also has to be one of the few times an axolotl has been mentioned on prime time television: speaking to nature lovers on a nature channel who will either get it, or be intrigued enough to learn more.