A bit about me

I love communications, in all their forms.

What’s the key to doing it well?

Creativity. Clarity. And a good dose of bloody-mindedness.

Need a tone of voice or brand architecture? Kicking off a multi-channel campaign? Got a one-off executional job? Whatever you’re up to, I can help.

Why me? Because I bring smart, original, successful thinking to the table – and the copy to back it up. In all kinds of tones. Across all kinds of channels. And I get the work out the door.

I’ve won pitches. Delighted clients. Picked up awards. Got results. But what matters just as much: I still love doing this, even after 20 years in the game.

Over the years, I’ve worked with brands like Airbus, HiBob, Plymouth Gin, Aviva and Philip Morris – from global launches to sharp-turnaround briefs.

That love of storytelling? It’s what led me to Creative Director at Gravity Global, where I’ve been since September 2024.

Before that, I freelanced for seven years, and headed up copy for Tag’s integrated design team.

And in the distant past, I learnt my trade in the HR comms world – with Penna, TCS and Work Communications.

For more on me, check out my CV.