HB Reavis

A value-adding associate

HB Reavis are an international workspace developer that invests in, builds and manages offices, retail spaces and more.

After developing their brand on behalf on an agency, they approached me directly to become effectively their Group Head of Copy, and create and oversee communications across a wide suite of channels.

We worked well together too. Starting from very little brand recognition we grew to become the ‘Best European Developer Brand’.

A big element was always-on social. I created unique posts tailored for Twitter, Facebook and LinkedIn, and skeletons for their employees to amend and post on their own professional channels.

I also reviewed and edited all their press releases to ensure the world saw a consistent tone throughout the comms.

As the in-house authority on copy, I also wrote white papers, thought leadership pieces and comms around any new products, initiatives and other collateral.

I was also heavily involved in the War and Peace-esque annual report, writing my own content on specific topics like ESG as well as editing content from senior leaders across the business.