A message that all adds up.
As simplistic a campaign to grasp as you’ll ever see. We were asked to help B2B customers understand why it’s better to buy Dell accessories for Dell devices. So we created The Power of Paired – a global campaign showing how performance is amplified when you add Dell tech together.
Each visual used a simple, striking equation: a Dell laptop plus a key accessory equalling a clear business benefit. A clean design plus direct language that echoed Dell’s ‘Everyday Einstein’ voice.
As well as socials, we extended the campaign into a premium customer relationship program, centred around a bundle of tech key clients could explore during a long-term loan.
We also pushed the concept into a webinar series, with senior Dell thought-leader, Aisling Dilworth, chewing the fat with AI Caramba!’s CEO, Matthew Blakemore. Over the course of the sessions, they brought home both the theoretical and practical benefits of working within the Dell ecosphere.
You can watch the full webinar on the Power of Paired events page.
Ideation | Social | DM | Guide | Webinar
Chris Bann, Creative Conceptual Copywriter 