Chris Bann, Creative Conceptual Copywriter

Pensions isn’t often considered the sexiest or industries – perhaps most so, when it comes to marketing. But the importance of the product, the vitalness of customers engaging with the topic, cannot be understated.

When Aviva were struggling to find talented marketers to join their pensions team, we ramped up the facts of the matter, but in a tone and with a reveal that makes the reader see the industry in a new light.