A brand pivotal to the way the Earth lives.
One of the world’s biggest, yet kind of unknown, brands, Airbus has some amazing stories to tell. As well as tactical campaigns, I’ve helped them develop a more public-facing brand, and am really looking forward to seeing how we develop the campaign further.
Made to Matter
As a massive brand that people perhaps don’t know enough about, Airbus wanted a new, more public facing brand platform.
My solution, Made to Matter, tugs on the emotional heartstrings of the power of aviation, while also ticking the box of linking seamlessly with more B2B-style headlines.
Celebrating progress
Airbus is a big deal in Spain. But unless you work in the industry there, you probably wouldn’t be aware of it.
To remedy this – with an eye on building stronger business partnerships and inspiring the next generation of aviation experts – Airbus briefed me to create a one-off ad celebrating 100 years of Spanish aviation leadership.
A rallying cry for national pride – with a headline that reads both as a command and a celebration.
A simple pun on Viva España, reimagined for the skies: Vuela España – ‘Fly, Spain!’ or figuratively, ‘Soar, Spain!’.
Verticon
This campaign ran all around the world’s biggest helicopter expo, Verticon.
The brief involved tapping into Airbus’ well-established role in Texan society – and an employer, innovator, and champion for the Cowboys.
With only existing assets to work with, we looked for ways to hammer home that America! tone – and settled on using the Stars and Stripes as a chaptering device between the stories.
One of the client’s favourite campaigns of they year, it shows how nimble thinking – whatever the context and content you have to hand – can deliver a impactful message.
Ideation | B2B | Aviation | Film | Brand platform
Chris Bann, Creative Conceptual Copywriter 